Ever notice how the your television’s volume abruptly jumps up as soon as commercials come on? It’s because the advertisers want you to pay attention to their ads, or rather they want to make it harder for you to ignore them.
Well, we’re all used to this tactic, so why not try something new: The Silent Commercial. Who wouldn’t turn their head if after an extremely loud commercial, the television suddenly went silent with a black screen (sort of like the last Sopranos episode when everything freak out and thought someone had sat on the remote). Then the advertiser could simply put a few honest words on the screen.
"Now that we have you attention, we’d just like to say "Buy Old Spice. No gimmicks, no loud, obnoxious, in-your-face sales pitches. Just buy our product. Thank you."
I think I might go out and buy their product just for that.
Idea inspired by Darrel Swann
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